AmTrust Financial
VIsual brand identity, Digital Art Directon
THE CHALLENGE:
Develop a visual brand identity that positions Fortune 500 Insurance company AmTrust Financial as a forward-thinking, agile alternative to entrenched global insurance providers.
THE SOLUTION:
Create a custom photo library of over 200 unique double exposed photos to support AmTrust’s multiple product lines and connect with their varied target audience personas.
The dynamic images set AmTrust apart from their competition, and were used to relaunch the company’s US and International websites.
