The Bronx Zoo
Brand positioning, Brand advertising, event promotion, in-park signage
Most New Yorkers were aware of the Bronx Zoo, but didn’t see it as a relevant destination.
Drive relevance with a campaign that showcases transformative moments of connection and inspiration that occur during a visit to the Zoo.
This campaign ran for two years in outdoor, print, broadcast and digital media, and was awarded gold in the Graphis Advertising Annual (2012).