The Bronx Zoo

Brand positioning, Brand advertising, event promotion, in-park signage

The challenge: 

Most New Yorkers were aware of the Bronx Zoo, but didn’t see it as a relevant destination.

 

The solution:

Drive relevance with a campaign that showcases transformative moments of connection and inspiration that occur during a visit to the Zoo.

 

This campaign ran for two years in outdoor, print, broadcast and digital media, and was awarded gold in the Graphis Advertising Annual (2012).

Bronx Zoo - Croc
Bronx Zoo - Frog
Bronx Zoo - Lemur
Bronx Zoo - Leopard
BRONX_ZOO_GIRAFFE.jpg
Bronx Zoo - Subway Wrap
Bronx Zoo - Subway Wrap 1
Bronx Zoo - Giraffe Bus King
Click on this image to view a working demo of this page takeover (note:  Flash demo, will not work on mobile devices)

Click on this image to view a working demo of this page takeover (note:  Flash demo, will not work on mobile devices)

Click on this image to view a working demo of this page takeover (note:  Flash demo, will not work on mobile devices)

Click on this image to view a working demo of this page takeover (note:  Flash demo, will not work on mobile devices)