Renaissance New York Times Square Hotel
Brand Positioning, Print & Online Advertising, Direct Mail, microsite
THE CHALLENGE:
The Renaissance Times Square sits at the crossroads of the world, surrounded by neon lights and tourist kitsch. They needed a campaign to announce that award-winning designer Jordan Mozer transformed this hotel into a paragon of couture architecture.
THE SOLUTION:
A campaign with headlines that juxtaposed the hotel’s beauty with familiar Times Square tropes, and images that captured exquisite details of the redesign.
Messaging came to life via a microsite, print and online advertising, and a direct response effort targeting meeting and event planners. The campaign won an internal Marriott award for the Best Global Integrated Campaign, and the direct response mailer and microsite garnered an incredible 6% response rate.
Click on this image to view a working demo of the personalized microsite (note: Flash site, will not work on mobile devices)
