The Original Moonshine

Brand Positioning, Print & Digital Advertising, video, Website, Social Media, Point of Sale


Create a campaign to launch Original Moonshine - the first commercially-available Moonshine in the US.



Create a positioning and message that captures moonshine’s storied history, authenticity, and singularly ‘badass’ attitude.

The campaign came to life via print and online advertising, social media, and standout point of sale messaging that included 6’ tall ‘steamer trunk’ displays and chilled shot machine designed to emulate moonshine’s iconic copper still.