New York Aquarium

Brand positioning, Brand advertising, event promotion, in-park signage

The Challenge: 

Most New Yorkers were aware of the NY Aquarium, but didn’t see it as a relevant destination.


The Solution:

Drive relevance with a campaign that showcases transformative moments of connection and inspiration that occur during a visit to the Aquarium.


This campaign ran for two years in outdoor, print, broadcast and digital media, and was awarded gold in the Graphis Advertising Annual (2012).