MiT National Land Services

Brand positioning, Brand campaign, website, sales collateral, social media

CHALLENGE:

Create a differentiated brand message for a company in an inherently low-interest service industry.

SOLUTION: 

In an industry full of shady dealers and small companies with limited offerings, MiT National Land is lawyer-led firm dedicated to delivering the highest quality title services and client experience.  MiT’s relentless focus on customer service goes beyond the deal–they also offer free continuing education classes, and networking opportunities that help clients grow their businesses. 

We repositioned around the concept of “We’re MiT, and We’re Here to Help,” and brought this message to life with a new website, sales collateral, and advertising that showcased the many benefits of working with MiT. 

Since the campaign launched, phones have been ringing off the hook.