BRAND positioninG & IDENTITY, PACKAGE design, DIGITAL ADVERTISING, SOCIAL MEDIA, product development

The Challenge:

Create a brand for the first organic, fair trade coffee in recyclable capsules available for the Keurig K Cup system.


The Solution:

Appeal to environmentally-minded coffee drinker’s sense of social responsibility with Ekocups–a line of gourmet, artisanal coffees with a conscience.  With 13 grams of fair trade coffee in each recyclable capsule, Ekocups isn’t just better for the palate, it’s better for the planet.