Double Donut

BRAND positioninG & IDENTITY, PACKAGE design, DIGITAL ADVERTISING, product development

The Challenge:

Introduce a line of high-quality, value-priced coffees for Keurig K Cup machines.


The Solution:

Create a brand that combines donut shoppe nostalgia, 1950 Googie graphics and simple language to convey our value proposition; Double Donut coffee is twice as nice.  Great tasting coffee at a great price.