Crazy Cups

BRAND positioninG & IDENTITY, PACKAGE design, DIGITAL ADVERTISING, SOCIAL MEDIA, product development

The Challenge:

Develop a brand of flavor-driven coffees, hot chocolates and ciders that stand out in the increasingly crowded Keurig KCup marketplace.


The Solution:

Tap into flavor-seekers passion for discovery, with a fun, colorful brand that’s a bit obsessed with flavors. 

Crazy Cups offers consumers a touch of irreverent humor, and 36 outrageous flavors that inspire the senses.  With top rankings in the Amazon marketplace, millions in sales and more flavors in the pipeline, this brand is growing like crazy.

.