Café AllOro

BRAND positioninG & IDENTITY, PACKAGE design, Print + DIGITAL ADVERTISING, product development, sales collateral

The Challenge:

Develop a single serve espresso brand that provides coffee connoisseurs with a real alternative to category leader Nespresso.

The Solution:

Nespresso offers a high quality product, but it’s from Switzerland–the birthplace of precision watches, Swiss cheese, and yodeling. 

We created an ultra-premium brand rooted in the authenticity, romance and history of Italy – the birthplace of espresso. 

Café AllOro is a quintessentially Italian espresso that selects the finest coffee beans from around the globe, and meticulously roasts them to create espresso blends that deliver unforgettable flavor with each and every cup.

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