Café AllOro

BRAND positioninG & IDENTITY, PACKAGE design, Print + DIGITAL ADVERTISING, product development, sales collateral

THE CHALLENGE:

Develop a single serve espresso brand that provides coffee connoisseurs with a real alternative to category leader Nespresso.

THE INSIGHT:

Tap espresso’s Italian origins to offer Nespresso drinkers something more.

THE SOLUTION:

Nespresso offers a high quality product, but it’s from Switzerland–the birthplace of precision watches, Swiss cheese, and yodeling.

We created an ultra-premium brand rooted in the authenticity, romance and history of Italy – the birthplace of espresso.

Café AllOro is a quintessentially Italian espresso that selects the finest coffee beans from around the globe, and meticulously roasts them to create espresso blends that deliver unforgettable flavor with each and every cup.

Amazon Dash button

Amazon Dash button

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