Bell Atlantic

BRand advertising, sponsorship & holiday promotion


Bell Atlantic wanted a big idea to grab attention for their Wild Things Are Happening brand campaign around the holidays. 


A balloon in the Macy*s Thanksgiving Day Parade was a perfect answer to the brief, and a surprisingly cost-effective way to generate millions of consumer impressions. 

Starting out with a simple conceptual rendering, we worked with our clients, Maurice Sendak and the Macy*s team to bring the idea to life – which resulted in a massively successful holiday promotion.

Sendak's original art from the Wild Things are Happening campaign was included in Maurice Sendak:  A Celebration of the Artist and His Work.  Download the campaign history from here.

Conceptual rendering
Maurice Sendak's Sketches

Download a behind-the-scenes look at the making of the Wild Things balloon from here