Bell Atlantic

BRand advertising, sponsorship & holiday promotion

The Challenge:

Bell Atlantic wanted a big idea to grab attention for their Wild Things Are Happening brand campaign around the holidays. 

The Solution:

A balloon in the Macy*s Thanksgiving Day Parade was a perfect answer to the brief, and a surprisingly cost-effective way to generate millions of consumer impressions. 

Starting out with a simple conceptual rendering, we worked with our clients, Maurice Sendak and the Macy*s team to bring the idea to life – which resulted in a massively successful holiday promotion.