AmVenture

BRAND positioninG & IDENTITY, Logo & Tagline, Brand Manifesto

THE CHALLENGE:

Create a positioning, logo and brand identity for a revolutionary new insurance company, and help them stand out in a crowded field.

THE INSIGHT:

Small business owners are seeking an ally to help them succeed.

THE SOLUTION:

AmVenture is more than an insurance company – they’re a true resource offering a range of services to help small businesses survive and thrive. To connect AmVenture with their audience, we created an inspiring manifesto that captures the shared values & mindset of Small Business owners, and crafted the Ensuring Success tagline to drive home AmVenture’s multifaceted offering and key point of difference.  We also developed launch advertising to  introduce AmVenture, and created an identity system to distinguish their Insurance, Expo, Education and Concierge sub-brands.